Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them

Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them

Regular price $16.00 Sale price $12.88

Author: Michael J. Silverstein

Brand: Silverstein, Michael J./ Fiske, Neil/ Butman, John

Edition: Reprint

Features:

  • Portfolio Trade 1st Edition, 1st Printing

Number Of Pages: 320

Publisher: Portfolio

Release Date: 29-04-2008

Details: Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.

In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend.

EAN: 9781591840701

Package Dimensions: 8.4 x 5.4 x 0.9 inches

Languages: English