No Filter: The Inside Story of Instagram
No Filter: The Inside Story of Instagram

No Filter: The Inside Story of Instagram

Regular price $28.00 Sale price $24.42

Author: Frier, Sarah

Brand: Simon & Schuster

Binding: Hardcover

Genre: BUSINESS & ECONOMICS

Number Of Pages: 352

Publisher: Simon & Schuster

Release Date: 14-04-2020

Details: Product description “Deeply reported and beautifully written” —Nick Bilton, Vanity Fair reporter Award-winning reporter Sarah Frier reveals the never-before-told story of how Instagram became the most culturally defining app of the decade. In 2010, Kevin Systrom and Mike Krieger released a photo-sharing app called Instagram, with one simple but irresistible feature: it would make anything you captured through your phone look more beautiful. The cofounders started to cultivate a community of photographers and artisans around the app, but it quickly went mainstream. In less than two years, it caught Facebook’s attention: Mark Zuckerberg bought the company for a historic $1 billion when Instagram was just 13 employees. That might have been the end of a classic success story. But the cofounders stayed on, trying to maintain Instagram’s beauty, brand, and cachet, considering their app a separate company within the social networking giant. They urged their employees to make changes only when necessary, resisting Facebook’s grow-at-all-costs philosophy in favor of a strategy that highlighted creativity and celebrity. Just as Instagram was about to reach 1 billion users, Facebook’s CEO Mark Zuckerberg—once supportive of the founders’ autonomy—began to feel threatened by Instagram’s success. At its heart, No Filter is a human story, as Sarah Frier uncovers how the company’s decisions have fundamentally changed how we interact with the world around us. Frier draws on unprecedented exclusive access—from the founders of Instagram, as well as employees, executives, and competitors; Anna Wintour of Vogue; Kris Jenner of the Kardashian-Jenner empire; and a plethora of influencers, from fashionistas with millions of followers to owners of famous dogs worldwide—to show how Instagram has fundamentally changed the way we shop, eat, travel, and communicate, all while fighting to preserve the values which contributed to the company’s success. No Filter examines how Instagram’s dominance acts as lens into our society today, highlighting our fraught relationship with technology, our desire for perfection, and the battle within tech for its most valuable commodity: our attention. Review "Successful startups in Silicon Valley are sometimes described as being akin to building a spaceship in mid-flight. With No Filter, the intrepid Sarah Frier takes you inside the spaceship that became Instagram. A deeply-reported and beautifully written account of a company that has changed society, fame, culture, business, and communication — sometimes for the better and, as Frier so adeptly shows, also for the worse." —Nick Bilton, special correspondent for Vanity Fair and author of Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal “Sarah Frier’s No Filter is a riveting and wonderfully reported story of a company that is shaping our world. Her writing shines a spotlight on the cultural and economic power wielded by Instagram, but it also turns that spotlight back on us, igniting a conversation about the often unconscious role we play in increasing Instagram’s formidable, maybe even terrifying, reach.” —Bethany McLean, coauthor of The Smartest Guys in the Room: The Amazing Rise and Scandalous Fall of Enron “ No Filter pairs phenomenal in-depth reporting with explosive storytelling that gets to the heart of how Instagram has shaped all of our lives, whether you use the app or not. It's so much more than a business story; it’s a story about culture, fame, and, ultimately, human connection. Frier covers those whose lives have been most transformed by the app with incredible thoughtfulness and nuance, leading you to places you’d never expect. Her powerful reporting, paired with beautiful writing and a thoughtful perspective, make No Filter the most entertaining book I’ve read in years.” — Taylor Lorenz, reporter for the New York Times "With No Filter, Sarah Frier has delivered a brilliant exploration of the highs and lows of human nature. The book is part business drama — packed with tales of creativity, ambition and intrigue—and part an anthropologist's examination of modern life. Frier's vivid reporting and electric storytelling provide the definitive account of how Instagram turned into a cultural phenomenon and what the app's success says about all of us." —Ashlee Vance, author of Elon Musk: Tesla, SpaceX, And The Quest For A Fantastic Future “The story of the supercharged rise and inevitable distortion of one of the world’s most wide-ranging and influential social media platforms. An eminently readable cautionary tale about technology that once again questions what—or who—the product really is.” —Kirkus Review " No Filter might be the most enrapturing book about Silicon Valley drama since Nick Bilton's Hatching Twitter, but this time, instead of cofounder infighting, the battle for Instagram's soul has far more reaching consequences for society and its relationship with technology....Frier deftly streamlines from multiple interviews with some of the most high-profile executives, venture capitalists, and most-followed celebrities on Instagram." —Fortune "In this illuminating first book by tech reporter Sarah Frier, [Instagram's] founding, dizzying rise, and the impact it has on people around the world is unraveled in fascinating detail. Read this, and you might never post a photo the same way again." —Town & Country "Deeply sourced....Frier delivers a compelling tale of jealousy....The David-and-Goliath tussle is deftly interwoven by Frier with another tale: the transformation of Instagram itself, from the photo app known for its artsy filters to the creator of 'creators.'" — Financial Times About the Author Sarah Frier reports on social media companies for Bloomberg News out of San Francisco. Her award-winning features and breaking stories have earned her a reputation as an expert on how Facebook, Instagram, Snapchat, and Twitter make business decisions that affect their future and our society. Frier is a frequent contributor to Bloomberg Businessweek and Bloomberg Television. She attended the University of North Carolina, where she earned a degree in journalism and edited the school paper before joining Bloomberg in 2011. No Filter: The Inside Story of Instagram is her first book.

Package Dimensions: 9.0 x 6.0 x 1.1 inches

Languages: English